Rebuilding a MedSpa: Brand Marketing
The Client: Aesthete
Aesthete is a luxury MedSpa focused on providing results-based services and products that lead to healthy, glowing skin. Because Aesthete employs the most advanced equipment and highly skilled staff available, its customers enjoy newfound confidence. W.Bradford created the Bellingham, Washington-based brand before supporting it with a robust MedSpa brand identity development process. Building a brand identity that emphasizes relaxation and empowerment in unison.
Developing a Scalable Brand Platform
W.Bradford provided end-to-end branding services, researching the appropriate direction for the brand before building an entire creative identity around it. Working collaboratively with the client, we created the sophisticated, luxury experience that Aesthete is known throughout the Pacific Northwest. After fully developing the brand, Aesthete incorporated the brand elements into its brick-and-mortar location, website, and across social media
Mission and Vision
Enhancing Self-Confidence with Empowering Care
Aesthete offers its customers medical-grade cosmetic procedures and products. Ultimately, the medspa enhances customers’ self-confidence by using top-notch care to deliver stunning results. The brand encourages its customers to dedicate time and focus to themselves, living healthier, more empowered lives. W.Bradford helped Aesthete set an aspirational vision to accompany this mission before using branding services that helped the client communicate their high ideals effectively.
Identity and Design
Building a Comprehensive Brand
Laser-focused on a premium and results-based brand identity, our design team created stunning brand assets that gave form to the mission and vision. The team left nothing untouched, designing a logo, color palette, typography, and an entire library of specific assets—such as stationery designs, social media templates, and branded merch — that created a comprehensive identity.
Aesthete is characterized by an exceptional set of key choices. The classic typography and elegant accents blend seamlessly with modern and symbolic marks to give the brand a cohesive feel. Classical elements offer a touch of glamor achieved with art deco–inspired accents. Intricate linework in the logomark and creative assets nod to the founder’s Irish heritage in a modern yet symbolic manner.