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Case Study

Reintroducing WaveLinx by Cooper Lighting Solutions

Cooper Lighting Solutions sought out W.Bradford's expertise in the building controls and sensors market to reintroduce the WaveLinx product line to the built environment market.

The Client

COOPER LIGHTING SOLUTIONS

Renowned for its innovative LED luminaires, controls, and connected lighting systems, Cooper Lighting Solutions is a powerhouse within the lighting and built environment industry. Specializing in commercial, industrial, residential, and municipal applications, Cooper Lighting Solutions is unequivocally recognized for its range of control technologies where customers can effortlessly manage and customize lighting settings for optimal efficiency and user experience.

The Task

REINTRODUCING WAVELINX CAT SYSTEM

A powerful smart lighting control system, WaveLinx CAT’s design creates uniform indoor and outdoor environments efficiently and effectively. Without much traction upon initially launching, Cooper Lighting Solutions enlisted W.Bradford’s expertise to reintroduce WaveLinx CAT as the future-ready choice for architects, built environment engineers, and industry experts.

The Work

BRINGING THE SYSTEM TO LIFE

Emphasizing the system’s ability to scale and adapt to technological changes as buildings grow and requirements shift, W.Bradford created a bespoke campaign highlighting the lynx persona, which is known for its environmental adaptability. WaveLinx CAT is the ideal commercial lighting solution for small to large indoor and outdoor applications. Pairing it with the wireless WaveLinx PRO creates one robust hybrid system nearly invisible to the room’s occupants—much like the elusive lynx itself. 

The Results

WAVELINX CAT—LIGHTING CONTROLS DONE BETTER

W.Bradford leveraged WaveLinx's custom creative to make a significant impact within the architectural lighting market and supercharge Cooper Lighting Solution's brand presence at industry events and trade shows.

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