The Campaign
Social Media Wins
W.Bradford organizes and launches themed social media campaigns for Luminii, which have secured thousands of new followers for the brand while driving sales-focused conversations. The “Be Mine, R9” campaign conveyed the brilliant color rendering technology within Luminii products, for example, while the Stenos product launch campaign celebrated the new product line’s tiny, flexible size alongside miniature props. Through creative campaigns and audience engagement strategies, Luminii continues to grow its follower base, generate quality website traffic via social media, and prove its relevance among different generations of designers.
Content Marketing
Our team developed the branding, strategy, and mission behind Live Light, Luminii’s official blog, to build a strong sense of community among lighting designers, architects, and artists. On the blog, we feature leaders in the lighting design and architecture industries such as Chad Rothe, founder of Lightform Lighting, and Leela Shanker, founder of Flint Collective NYC. We also establish Luminii’s thought leadership with timely, insightful pieces to generate marketing-qualified leads. Providing tips to help brands design healthy spaces with GUV technology or market their lighting design firms has helped Luminii cultivate a loyal audience of brand advocates, all while boosting quality organic search traffic with SEO best practices.
