Case Study

Luminii’s Lighting Capabilities and W.Bradford’s Supreme Creative Form a Mighty Metamorphosis

Luminii—a lead LED lighting manufacturer and W.Bradford—a boundary pushing team of creatives merged their respective industry-defining intelligence to formulate a stunning campaign for STENOS, creating one-of-a-kind photoshoots, brochures, videos, and more.
Luminii STENOS

The Problem

Luminii Needed to Capture Small, But Powerful

A consistent leader in the architectural lighting space, Luminii designed STENOS, their smallest architecturally engineered downlights, that feature crisp light output, color uniformity, and high CRI. Between one and twelve inches in size, Luminii required a campaign that properly showcased STENOS’ profound size, while highlighting its uniquely powerful specs.
STENOS Branding Post
Luminii STENOS Social Post

The Task

Portray STENOS' Revolutionary Design and Potential

Because STENOS is a barrier-shattering leap for Luminii, they needed to capture the essence of the product when revealing it to the world, and that’s where W.Bradford optimized the process. While ideating on a proper campaign execution, W.Bradford chose to draw inspiration from STENOS’ strengths, particularly its micro-optics, which led to the overarching theme of “Small Wonders.”

That idea then led to a further exploration of what could be considered a “Small Wonder.” With those thoughts in mind, petite and beautiful butterflies were used to properly capture the scale of STENOS’ compact beauty and elegant design. Luminii’s lighting products inspire the industry, but it’s W.Bradford’s clever ideas and thoughtful campaign execution that lets STENOS shine.

The Deliverables

W.Bradford's Microscopic Materpieces

After determining a successful campaign manifesto, W.Bradford delivered a curated list of impactful deliverables that fully capitalize on the wonder of STENOS. Those deliverables include a brochure, comparative one-sheets, photoshoots, videos, renders, and branding work for their website, social media, and emails.
Before STENOS Render
After STENOS Render

The Results

Less Really is More

STENOS truly epitomizes the phrase “less is more,” offering a variety of luminaires, some of which are even smaller than a butterfly, yet they deliver power unforeseen for something their size. Luminii’s lighting expertise went through a metamorphosis that paid off astronomically, as did their partnership with W.Bradford.
STENOS Case Study
STENOS Case Study
STENOS Case Study
STENOS Case Study
STENOS Case Study
STENOS Case Study
STENOS Photoshoot
STENOS Case Study

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