Exploring both the origin of STENOS and its design specifications, W.Bradford designed and wrote copy for a brochure that gave readers the A to Z about everything STENOS had to offer with a sense of style. W.Bradford organized the brochure to effortlessly position STENOS in natural environments, while providing precise and accurate copy to best explain each of STENOS’ valuable functions and applications.
W.Bradford fashioned a series of extensive one sheets that offered a more granular exploration of each STENOS luminaire family, expanding on their specifics while keeping the information streamlined and effective. These one sheets were specifically designed to showcase the STENOS specs and how the product might elevate a space. With a side-by-side layout calling out the delicate details of the product, while also showcasing it in a gorgeous application.
Potentially the most impactful aspect of the Small Wonders campaign was capturing the “small wonders” themselves. Complete competence and patience allowed W.Bradford to position real butterflies with STENOS’ products, truly highlighting the most important details of Luminii’s new micro-optics line. The butterflies offered an air of sophistication and beauty, while also highlighting the product’s scale, since the size of a monarch butterfly is understood universally.
W.Bradford produced a short teaser video for STENOS that gave users a taste as to what was in store. W.Bradford skillfully navigated the slippery slope, and revealed just enough to pique interest without completely fumbling the mystery of STENOS’ full capabilities.
W.Bradford created stellar and incredibly accurate renders for all of STENOS’ products, which allowed for a more creative use of their style. Between full family renders, application renders, and individual product renders W.Bradford had a full library of resources to pull from when designing for their brochure, website, social media, and more. These quality renders allow users to get a full grasp on the products’ capabilities and how they fit within their environments.
The final piece of Luminii’s lighting puzzle is their website, social media, and emails. W.Bradford crafted unique branding that was translatable to all matter of digital deliverables. Through that branding, W.Bradford made social posts, a landing page, and a number of email designs that fit within the STENOS parameters.