The Client
Must Lawn and Landscape
Must Lawn Care is a locally owned and operated landscaping business serving the Cincinnati area with pride, precision, and a deep-rooted commitment to community. Known for their exceptional lawn maintenance, landscaping, and seasonal services, the Must Lawn Care team has built a reputation for reliability and results. However, as their client base expanded and competition increased, it became clear that their digital presence needed to grow with them.
To stay competitive and continue making a meaningful impact in their community, Must Lawn Care recognized the need for a modern digital presence—one that could both elevate their brand perception and strengthen their online visibility.
To stay competitive and continue making a meaningful impact in their community, Must Lawn Care recognized the need for a modern digital presence—one that could both elevate their brand perception and strengthen their online visibility.
The Challenge
Despite years of strong service and customer satisfaction, Must Lawn Care was operating with an outdated website and a minimal SEO strategy. As a result, the company faced challenges in attracting new business and converting online interest into leads. Their digital presence didn’t reflect the professionalism or personal touch they delivered in their work, and in a saturated market, that disconnect risked lost opportunities.
Must Lawn Care needed a refresh that would improve how potential customers found and interacted with their brand online, while still preserving the personal, homegrown spirit that defines their business.
Must Lawn Care needed a refresh that would improve how potential customers found and interacted with their brand online, while still preserving the personal, homegrown spirit that defines their business.
The Strategy
To help realize this vision, Must Lawn Care partnered with W.Bradford to design and execute a targeted marketing initiative focused on storytelling, user experience, and brand credibility. Together, we identified three key deliverables that would make the greatest impact:
- Website Redesign + SEO Optimization – Revamped site structure, layout, and copy with optimized SEO to increase visibility and usability.
- Introductory Brand Video – A short, compelling film introducing the Must Lawn Care team, their origin story, and their commitment to excellence.
- Photo Retouching – Enhancing the top 25 marketing images to elevate the brand’s visual appeal across web and social platforms.
Each initiative was developed with the local customer in mind, aiming to boost brand trust and distinguish Must Lawn Care in the highly competitive landscaping market.
The Execution
Over the course of three months, W.Bradford worked closely with Must Lawn Care’s leadership team to bring this vision to life, ensuring every step of the process reflected the brand’s voice and values.
- Website Redesign + SEO — We began with a full audit of the existing website, identifying content gaps, UX flaws, and missed SEO opportunities. From there, we designed a cleaner, more intuitive site optimized for search performance across five core pages. Strategic keyword integration, alt text, updated metadata, and optimized mobile responsiveness helped dramatically improve the site’s ranking potential and user experience.
- Intro Video Production — To bring a personal touch to their digital presence, we developed a 60-second intro video that captured the essence of Must Lawn Care. After collaborative rounds of scriptwriting and storyboarding, we hosted a full-day video shoot, capturing interviews, team interactions, and live service footage. Post-production included soundtrack selection and multiple rounds of client review to ensure the final cut felt authentic, polished, and inspiring.
- Photo Retouching — Finally, our design team enhanced Must Lawn Care’s top 25 images—polishing lighting, composition, and consistency. These updated visuals were integrated across the redesigned website and social platforms, adding a level of professionalism and cohesion that elevated their brand image at every touchpoint.
The Results
This strategic digital refresh delivered meaningful outcomes for Must Lawn Care. With improved SEO and a user-friendly website, the company saw a noticeable uptick in local search visibility and lead inquiries from new customers. The introductory video became a standout brand asset, helping potential clients connect with the company’s values before even picking up the phone. The enhanced photo assets added a supplemental, polished, consistent look that boosted brand credibility across all digital channels.
Most importantly, Must Lawn Care reestablished itself as a trusted, recognizable name in the greater Cincinnati landscaping market—one that balances professionalism with the personal care that’s always defined their work.
Most importantly, Must Lawn Care reestablished itself as a trusted, recognizable name in the greater Cincinnati landscaping market—one that balances professionalism with the personal care that’s always defined their work.
Lessons Learned and Looking Ahead
This project highlighted the importance of storytelling and user experience in small business marketing. Even the most trusted local brands need to evolve their digital presence to stay relevant and competitive. By combining technical optimization with emotional appeal, W.Bradford helped Must Lawn Care grow its impact while staying true to its roots.
As Must Lawn Care continues to expand its services and grow its client base, they now has the digital tools, visuals, and narrative foundation to support long-term success. W.Bradford looks forward to building on this partnership and helping them continue to thrive—online and off.
As Must Lawn Care continues to expand its services and grow its client base, they now has the digital tools, visuals, and narrative foundation to support long-term success. W.Bradford looks forward to building on this partnership and helping them continue to thrive—online and off.
