The Client

Myers Industries

Myers Industries is a diversified, publicly traded manufacturer and distributor committed to transforming how materials are handled, stored, and transported. With a portfolio spanning industrial, agricultural, automotive, and consumer end markets, Myers is also leading the way in corporate responsibility—embedding sustainability and governance principles into its operations as a long-term business priority.

To showcase its progress and reaffirm its commitment to Environmental, Social, and Governance (ESG) initiatives, Myers sought to create an Annual Report and a Sustainability Report that were not only informative, but also distinctive. These two high-impact communications would need to align in narrative and design while speaking effectively to investors, stakeholders, and internal audiences alike.

The Challenge

While many companies produce Annual and Sustainability Reports to meet regulatory and stakeholder expectations, Myers wanted to go a step further. Their challenge wasn’t just to present data—it was to tell a compelling story about who they are, where they’re going, and how sustainability is deeply embedded into their corporate strategy. The reports needed to be cohesive in message and aesthetic, clearly articulating the company’s values while building credibility and trust in a crowded industrial landscape.

Myers needed a partner who could navigate the complexity of regulated corporate reporting, while crafting a narrative that would resonate with a broad audience. The goal was clear: elevate the standard of reporting and use these documents as a tool to engage and inspire.

The Strategy

To bring this vision to life, Myers partnered with W.Bradford to guide the reporting process from discovery to delivery. The strategy prioritized clarity, cohesion, and compliance, while ensuring the reports reflected Myers’ innovative and accountable spirit. Our approach was built on collaboration, curiosity, and rigor, ensuring every decision was rooted in thoughtful insight.

Key steps included:

Discovery Session — A half-day kickoff session to align on project scope, timeline, and business goals.
Content Intake & Review — A structured process for gathering existing 2024 data, visuals, and project parameters.
Internal Interviews — W.Bradford facilitated a series of interviews with leaders across multiple departments to capture firsthand insights and validate key narratives.
Theme Development - Finalized a unifying corporate storyline that could carry through both reports.
Report Outlines & Creative Concepts — Developed and refined comprehensive outlines and early creative directions for each report, ensuring the Sustainability and Annual reports would complement and enhance one another.

This foundation allowed W.Bradford to transition smoothly into the production phase with clarity and confidence.

The Execution

With content and strategy aligned, W.Bradford moved into production—writing, designing, and refining both the Annual Report and Sustainability Report in tandem.

This phase included:

Collaborating with the CEO to craft a letter that captured the company’s tone and strategic priorities
Structuring and writing content that balanced data transparency with narrative clarity
Designing both reports with a modern, visually pleasing aesthetic that guided the reader without overshadowing the information
Ensuring all materials met ADA accessibility standards
Coordinating multiple rounds of internal review, revisions, and stakeholder feedback—critical for documents of this scope and regulatory sensitivity

W.Bradford handled each stage with precision, delivering reports that felt cohesive, compelling, and professional. The final deliverables were designed for both digital and print distribution, and included press-ready packaged files that made it easy for the Myers team to disseminate them across key channels.

Importantly, while each report could stand alone, they were intentionally built to function as a unified communications toolkit—reinforcing Myers’ narrative across both corporate performance and sustainability leadership.

The Results

The Annual and Sustainability Reports were extremely well received by Myers’ internal teams and external stakeholders. Designed to both inform and inspire, the documents elevated Myers’ corporate storytelling and positioned the company as a forward-thinking leader in its industry. Beyond the positive reception, the report now serves as a key asset for investor relations, employee engagement, and stakeholder communications.

By pairing strategy with creative excellence, W.Bradford helped Myers Industries translate complex ideas into accessible, polished narratives that reflect the company’s values, priorities, and ambitions for the future.

Lessons Learned and Looking Ahead

This project reinforced the value of intentional storytelling in the corporate reporting space. It’s not enough to comply with expectations—companies that go beyond the standard and communicate with clarity, cohesion, and authenticity can meaningfully strengthen their reputation and stakeholder relationships.

W.Bradford is proud to have supported Myers in setting a new bar for their corporate communications. As the company continues to expand its impact and sustainability leadership, we look forward to future collaborations that build on this strong foundation.