Business Challenges & Objectives

OneSpaWorld believes wellness is at the heart of the perfect guest experience. From iconic cruise ships to luxurious resorts in breathtaking destinations across the globe, their sanctuaries of privileged perfection are the place to pause, immerse in a collection of wellbeing experiences and discover new dimensions of true rest. 

With countless resorts and ships, OneSpaWorld ensures each of their properties embodies a story—with careful attention paid to resonating with the properties’ respective target guests from around the world. Every aspect of a spa experience becomes a page of the story, from menus and brochures, to the treatments themselves. Health and relaxation are an international language, and OneSpaWorld bridges just that—wellness with experience design.

Brand & Sales Collateral Development

W. BRADFORD worked with OneSpaWorld to create the brand identities of MERAKI, a mind-body wellness spa owned by Mano, an American Hebrew Cruise line, along with “The Spa” on board a ship by British SAGA Cruises.

The creative team at W. BRADFORD developed logos, brand identity systems and print materials such as brochures, price menus, appointment cards and shell paper designs.

Retreat by Design, On Land & At Sea

W. BRADFORD is proud to have engaged with OneSpaWorld to develop and elevate the touchpoints of every OneSpaWorld guest’s experience for the brands we brought to life. The company continues to soar to new dimensions of growth, personalization and geographic reach.