Miami-Based Agency’s Global Marketing Campaign Earns Top Industry Award

Today W. BRADFORD earned recognition through the Association of Marketing and Communication Professionals (AMCP) by receiving a platinum 2018 MarCom Award. The Miami-based full-service branding and digital marketing agency earned the prize for excellence in its “Color & White” integrated marketing campaign for Soraa, a manufacturer of premium LED lighting based in Silicon Valley.

With more than 6,000 print and digital entries submitted annually, the MarCom Awards are the world’s largest, most-respected creative competition. Only 15 percent of entries win Platinum recognition.

“Our team is dangerously smart, creative, fun and genuine,” said Will Sears, CEO of W. BRADFORD. “It is from these core traits that our signature standard of work and quality of partnerships have emerged. After we understand a topic such as Soraa’s color story intellectually, the optimistic spirit and vibrant personalities of each of our team members organically bring complex subjects to life.”

The agency developed interactive resources to teach Soraa’s audience how to make complex technical and scientific subject matter tangible, beautiful and interesting. Elements of the campaign included video, web, social, influencer relations, sales collateral and promotional item development.

“Our focus was to inspire and equip Soraa’s core audience to experience new and creative pathways in developing their lighting designs,” said Dawn Anderson, Director of Corporate Marketing for Soraa. “W. BRADFORD’s work captured how we push the boundaries and imagination of what a light source can be.”

To view the winning campaign case study, click here.


About W. BRADFORD

W. BRADFORD is an award-winning digital marketing and branding agency based in Miami, Florida. Through provocative creative, strategic and interactive solutions, the agency serves an international roster of clients across diverse industries and at all stages of business growth — from startup to established enterprise.

About Soraa, Inc.

Since 2008, Soraa has focused on delivering a unique LED lighting experience, with the singular purpose of leading the world in superior lighting products where color matters: high-end retail, world-class art museums, premium restaurants and hotels. Pioneering LEDs built from pure gallium nitride substrates (GaN on GaN™), Soraa’s full-spectrum lamps and fixture products have superior color rendering and beam characteristics compared to others using LEDs created from non-native substrates. Soraa is based in Fremont, California, where it manufactures its LEDs.