The Building Controls, Sensors, and Built Environment Experts

W.Bradford elevates brands for lighting manufacturers, lighting design firms, and architects with business-driven marketing and public relations strategies. Partnering with W.Bradford is a sure bet for building sensors and controls brands that want to lead the industry. At a time when brands are innovating at a faster speed than ever, your marketing should be able to keep up. We know how to run—and win—that race.

TM-30. R9. Optics. Form Factor. Luminaire. Daylight Harvesting. DALI. High Efficacy. Etcetera. You won’t need to teach us lighting terminology from scratch. From the beginning, we’ve been word-smithing great ad copy with the technical vocabulary your customers speak and developing provocative, polished creative resources and campaigns to position your brand as a leader in the industry. In partnership with your product marketing experts, we are the collaborator you’ve been waiting to meet.

For every brand in our portfolio, you’ll see work that stands out in the lighting, architecture, and built environment marketing industry, each telling the story of a brand’s product and technology differentiators and the objective metrics required to directly impact business.

Define your brand with a creative agency that's laser-focused on your growth.