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The Preferred Marketing Agency for Lighting Manufacturers & Brands

Our marketing agency has more in-house capabilities and experience supporting lighting manufacturers, lighting design firms, and architects than any other agency on earth.
Soraa x Art Basel
Miami, Florida
Senso Wet-Rated Product Photography

Illuminating Brands

We’re Glad You’re Here.

W.Bradford elevates brands for lighting manufacturers, lighting design firms, and architects with business-driven marketing and public relations strategies. Partnering with W.Bradford is a sure bet for the distinctive transformation for brands that want to lead the industry. At a time when brands are innovating at a faster speed than ever, your marketing should be able to keep up. We know how to run—and win—that race.

We Already Know Lighting.

TM-30. R9. Optics. Form Factor. Luminaire. Warm Dim. High Efficacy. Etcetera. You won’t need to teach us lighting terminology from scratch. From the beginning, we’ve been word-smithing great ad copy with the technical vocabulary your customers speak, and developing provocative, polished creative resources and campaigns to position your brand as a leader in the industry. In partnership with your product marketing experts, we are the collaborator you’ve been waiting to meet.

Lighting Manufacturers & Brands We've Illuminated

Working with W.Bradford, the preferred marketing agency for lighting manufacturers and brands, guarantees distinctive creative and content performance.

(and we’ve got the proof…)

For every lighting brand in our portfolio, you’ll see work that stands out in the industry, tells the story of each brand’s product and technology differentiators, and the objective metrics required to directly impact your business.

  • Soraa

    TM-30 Campaign

    View the Case Study
  • Purifii

    UVC Lighting Product Launch

    View the Case Study
  • Soraa

    Masters of Light Video Series

    Click to Watch
  • Senso

    Wet-Rated Solutions Campaign

    View the Case Study
  • Luminii

    Stenos Micro-Linear System Product Launch

    View the Case Study
  • Additional Capabilities & Work Examples

    Product Renders
    Packaging Design
    Agent & Specifier Engagement
    Sales Collateral & Email Marketing

    The #1 Choice of Leaders in Lighting

    Charles Selander

    VP of Specification Sales

    Empire Lighting

    Rebecca Weir

    Creative Director


    Simon Harrison-Wallace

    Marketing Manager

    DW Windsor

    Follow the Light to
    Enlightened Marketing for Your Lighting Brand

    Getting started with W.Bradford is easy. We look forward to discussing your individualized needs at the corporate, sales, and marketing levels to help you transform your position in the lighting industry. As the preferred marketing agency for lighting manufacturers and brands, we develop award-winning communications strategies for all types of lighting companies nationwide.