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The world is changing, and people are seeking law and professional services firms that can help them address new challenges. They also want to work with trustworthy firms that represent their values, such as diversity and sustainability. Our law firm branding and professional services marketing teams develop insightful strategies to support your business efforts, such as increasing quality website traffic, affirming your thought leadership, and generating leads for different service lines. Learn how we can help you stay ahead of the competition with custom marketing and PR solutions tailored to your exact needs.
Building Authentic Law Firm and Professional Services Brands
Reputation is everything in the legal and professional services arenas. We create recognizable law firm and professional services brands that exemplify our clients’ offerings, expertise, and values. Our law firm branding experts develop logos, color palettes, one-sheets, brochures, and other brand and sales materials that build trust and respect for your firm.
Appealing to Different Generations Across Platforms
Law and professional services firms serve clients across generations. With Baby Boomers and Millennials entering critical phases of their lives requiring support from firms like yours, for example, a smart cross-channel marketing strategy can help you reach them on their go-to platforms. We design responsive and user-friendly websites, launch educational and inspiring social media campaigns, and manage smart content marketing strategies to impart your knowledge and connect with key demographics.
Streamlining Mergers and Acquisitions
More and more law and professional services firms are being acquired by larger firms. Maintaining brand consistency across your channels is critical to keeping customers and employees engaged before, during, and after a merger or acquisition. Our law firm branding professionals work with clients to develop thoughtful brand strategies that clearly communicate your services, specialties, and company values.
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Branding
Logo Design. Brand Identity. Fonts. Color Palettes. Brand Guides. Business Cards. Letterhead. Asset Development.
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Creative
Graphic Design. Video. Photography. Packaging. Campaign Concepts. Swag. Advertising Campaigns.
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Social
Content Strategy. Channel Strategy. Campaign & Content Calendars. Copywriting. Analytics & Reporting. Sponsored Ads. Paid Social.
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Public Relations
Launch Campaigns. Corporate PR. Events. Thought Leadership. Award & Speaker Submissions. Press Releases. Ongoing Pitching.
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Digital
Website Design & Development. SEO Optimization. Email Marketing. Lead Generation. Google Ads.
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Integrated Programs
Product, Service & Public Outreach Campaigns. Customer Journey Campaigns. Internal Communications Campaigns.
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Strategy & Planning
Customer Journey Mapping. Audience Targeting Strategies. Long-Term Corporate Communications Strategy. Consulting.
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Website Design
Website Design and Development. Ongoing Website Maintenance. Search Engine Optimization. Lead Generation.