WE DON’TTAKE LIGHT LIGHTLY
W.Bradford is the standard-bearer for lighting marketing. We deliver a distinct combination of premium creative and smart strategy to increase the impact of your light.Let’s Talk
Who We Are
For lighting manufacturers, agents, design firms, and specifiers, W.Bradford is the agency that delivers transformations to embolden brand personalities and drive results. Backed by end-to-end thoughtfulness and creative risk-taking, W.Bradford offers exotic yet polished solutions to your most pressing problems.
Why We Do It
We believe in the power of light. Our agency thrives on unveiling the splendor of the built environment by elevating the brands of the most premium, specification-grade lighting manufacturers and their design counterparts. Under the bold direction ofWill Sears, Founder and CEO, W.Bradford equips lighting brands with award-winning work that leads to the right results.

















Trusted Partners
Branding
Customers seek brands with strong and authentic identities. Therefore, it’s critical for businesses and nonprofits to present cohesive brand identities that reflect their mission, values, and services with thoughtfulness and style. Our custom branding packages help you deliver elevated experiences across key customer touch points.
Campaigns
Launching a product or brand requires careful planning and excellent execution. We leverage years of industry experience to manage fruitful integrated programs for clients, enabling them to achieve their strategic business goals. We combine social, email, video, PR, advertising, and any appropriate channel to build all-encompassing campaigns.
Strategy
We work closely with our clients to develop tailored strategies that support their short-term and long-term goals. For example, our customer relationship marketing plans enable lighting manufacturers to attract new customers, cross-sell their products and services, and build brand loyalty.

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W.Bradford is revolutionizing lighting industry marketing for ambitious brands ready to scale successfully. Our team of marketing professionals around the world works diligently to ensure your success.