W. BRADFORD Wins 2020 MUSE Creative Silver Award for Medical Spa Brand Identity Development
Out of 3,820 submissions from 50 countries, W. BRADFORD has been awarded the prestigious Silver Award for the 2020 MUSE Creative Awards competition. The winning submission represented the marketing agency’s brand identity development for Whisper Wood, a luxury medical spa located in Nashville, Tennessee.
“We are always honored when brands that lead their industries choose W. BRADFORD to help them create the way they present themselves to customers,” said Will Sears, CEO of W. BRADFORD. “Whisper Wood legitimately represents the best of the best in the medical spa industry, and to win this in partnership with their talented team is thrilling.”
The MUSE Creative Awards is a global competition, which commemorates creative contributions from elite creative and design professionals.
“These individuals truly embody the spirit of innovation,” said Kenjo Ong, CEO of MUSE Creative Awards. “It is a privilege to award W. BRADFORD for their monumental work. It is always a humbling experience to witness what these creatives are capable of.”
Josh Davis, owner of Whisper Wood, also offered praise for the work done on behalf of the medical spa.
“I have had nothing but compliments from industry professionals for how well-done the brand is,” Davis said. “W. BRADFORD knocked it out of the park.”
About the Award Selection Process
To ensure entries were fairly assessed, a jury panel consisting of top industry experts was set up. IAA further implemented a set of strict standards for jurors to judge with. The 2020 panel consisted of a team of 48 multidisciplinary professionals, with some jurors reprising their roles. IAA’s recent awards had invited jurors from 19 countries, who represented companies such as Tiago do Vale Architects, Neil Poulton Industrial Design, Icona Design, Eleven Inc., Cutwater, MUH-TAY-ZIK / HOF-FER, Grayling, Saatchi & Saatchi NY, Coley Porter Bell, amongst others.
MUSE entries were gauged in accordance to their respective industry’s best standards. Submissions went through blind judging, where their qualities and concepts were assessed from creative and design standpoints. Winners were then selected based at the culmination of the judging process, who had best met the competition criteria.
International Brands Represented
Known brand and international franchises were represented in this year’s awards. The exemplary works submitted reflect the quality these companies are known to have. Entries submitted by agencies for companies and brands such as Pan Pacific Hotels Group, IKEA, Sony Pictures Home Entertainment, Rolls-Royce, Penghu Tourism Bureau, BMW, World Vision International, Tajikistan Government, The Coca-Cola Company, Hewlett Packard Enterprise, Tommy Hilfiger, AIA Singapore, Maybelline New York, Concord Hospitality Enterprises Company, W Hotel, BONIA, Good Year, Cisco, Reebok, National Museum in Gdańsk, Rossiya Airlines, AARP, BBC Studios Events, Resorts World Genting, Leroy & Rose, Omdesign, and Beethoven Anniversary Society, are among some of the winners from this year’s awards.
“To some, winning a MUSE Award had put them on the map, figuratively speaking” Ong said. “In an era where media oversaturation displaces talents, having a platform to set oneself apart helps. For some people, that platform is MUSE; and to the same people, a MUSE Award marked the start of their careers. This is where they create history.”
“IAA has been, still is, and will remain committed to serve creatives” Ong concluded. “The media frontier goes further every year, which leaves us in IAA excited for more.”