The Client
Evergreen Calibration
Evergreen Calibration entered the ADAS calibration and auto repair industry with a vision, but missing the brand foundation needed to establish credibility, attract customers, and position themselves as a market leader. With no existing brand identity, website, or marketing strategy, they faced the challenge of not only launching a business but also educating a largely unacquainted audience about the necessity of ADAS calibration services.
Recognizing the need for a strong, strategic approach, Evergreen Calibration partnered with W.Bradford to develop a cohesive brand, build an effective website, and implement an ongoing social media program designed to drive awareness, generate leads, and set the stage for long-term growth.
Recognizing the need for a strong, strategic approach, Evergreen Calibration partnered with W.Bradford to develop a cohesive brand, build an effective website, and implement an ongoing social media program designed to drive awareness, generate leads, and set the stage for long-term growth.
The Challenge
Evergreen Calibration was not just a new company—it was entering a space where consumer education was as critical as brand visibility. ADAS calibration is a highly technical service, and while essential for modern vehicle safety, it is still widely misunderstood by both customers and even some industry professionals. Without a recognizable brand or a digital presence, Evergreen Calibration needed a way to communicate its value clearly while establishing trust within the local market.
In addition to defining its identity and educating its audience, Evergreen Calibration needed a strategic marketing plan that would ensure its message reached the right customers. Unlike broader national campaigns, this initiative required a highly targeted, localized approach to drive awareness and generate meaningful engagement within its specific service area.
In addition to defining its identity and educating its audience, Evergreen Calibration needed a strategic marketing plan that would ensure its message reached the right customers. Unlike broader national campaigns, this initiative required a highly targeted, localized approach to drive awareness and generate meaningful engagement within its specific service area.
The Strategy
W.Bradford approached the project with a phased strategy designed to build a strong foundation and generate traction from day one. The plan focused on:
- Brand Development – Crafting a distinct identity that positioned Evergreen Calibration as a trusted leader in the ADAS calibration space.
- Website Design & Development – Creating an intuitive, content-driven site that explained why calibration matters and guided users toward booking services.
- Social Media & Digital Advertising – Launching a tailored local outreach strategy to generate awareness, engagement, and leads.
- Messaging & Audience Education – Simplifying technical concepts into digestible, customer-friendly language to demystify ADAS calibration.
By keeping the brand messaging clear and ensuring a strategic mix of branding, content, and digital marketing, W.Bradford helped Evergreen Calibration develop a strong, credible, and compelling presence in the market.
The Execution
Over three to four months, W.Bradford worked closely with Evergreen Calibration’s leadership to bring the new brand to life. The collaboration was built on frequent communication through calls and emails, ensuring that every step aligned with the company’s vision and goals.
The process began with brand development, defining Evergreen Calibration’s visual identity, messaging, and positioning. A logo, color palette, typography system, and brand guidelines were created to ensure consistency across all marketing touchpoints.
With the brand identity in place, W.Bradford turned its focus to website development. The site was designed to function as both an educational resource and a lead generation tool, featuring clear service explanations, user-friendly navigation, and direct call-to-action elements that encouraged visitors to schedule an appointment.
In tandem with the website launch, a digital marketing and social media strategy was implemented. Given the niche nature of ADAS calibration, W.Bradford opted for a highly targeted approach, leveraging paid social media and Google Ads to reach potential customers within the local service area. Social media content focused on customer education, service highlights, and industry insights—helping to establish Evergreen Calibration as both a service provider and an industry thought leader.
The process began with brand development, defining Evergreen Calibration’s visual identity, messaging, and positioning. A logo, color palette, typography system, and brand guidelines were created to ensure consistency across all marketing touchpoints.
With the brand identity in place, W.Bradford turned its focus to website development. The site was designed to function as both an educational resource and a lead generation tool, featuring clear service explanations, user-friendly navigation, and direct call-to-action elements that encouraged visitors to schedule an appointment.
In tandem with the website launch, a digital marketing and social media strategy was implemented. Given the niche nature of ADAS calibration, W.Bradford opted for a highly targeted approach, leveraging paid social media and Google Ads to reach potential customers within the local service area. Social media content focused on customer education, service highlights, and industry insights—helping to establish Evergreen Calibration as both a service provider and an industry thought leader.
The Results
Evergreen Calibration quickly saw measurable success following the launch of its brand and marketing initiatives. The strategic combination of branding, web development, and targeted outreach led to significant brand awareness growth, establishing Evergreen Calibration as a recognized name in the ADAS calibration industry. A steady flow of local leads emerged, driven by paid digital campaigns and organic engagement.
The company also launched a professional, high-performing website that positioned it as a credible and knowledgeable service provider. As a result, its customer base expanded, with increasing demand and future growth opportunities already in motion.
What began as an unbranded startup quickly evolved into a thriving business with a strong foundation and a clear path forward.
The company also launched a professional, high-performing website that positioned it as a credible and knowledgeable service provider. As a result, its customer base expanded, with increasing demand and future growth opportunities already in motion.
What began as an unbranded startup quickly evolved into a thriving business with a strong foundation and a clear path forward.
