The Client
Mt. Auburn Presbyterian Church
Since its conception in 1867, Mount Auburn Presbyterian Church (MAPC) has been a prominent, inclusive congregation in the Cincinnati area—always at the forefront of change. For over 30 years, MAPC has been ordaining LGBTQ+ ministers and is proud to proclaim that they were among the first to celebrate gay marriage in Cincinnati.
Inspired by their story, W.Bradford undertook an ambitious rebrand and web redesign project to aid in the nonprofit’s mission. The objective was obvious, but the path was uncertain. Our team of expert brand tastemakers worked closely with MAPC leadership to show the community Mount Auburn’s new colors.
Inspired by their story, W.Bradford undertook an ambitious rebrand and web redesign project to aid in the nonprofit’s mission. The objective was obvious, but the path was uncertain. Our team of expert brand tastemakers worked closely with MAPC leadership to show the community Mount Auburn’s new colors.
The Task
A Nonprofit Brand Focused on Inclusivity
As MAPC continues to grow, leading the Tristate Area in inclusivity and acceptance, the nonprofit needed a brand to reflect its values. W.Bradford was asked to help tell a brand story that said, “Regardless of gender, sexual orientation, race, age, or any other immutable characteristic—you are welcome here.”
The Tactics
Comprehensive Revamp
W.Bradford’s creative team showcased these ideals within a comprehensive brand system, and our photographers captured content onsite for an authentic web presence. Revamping the website’s copy cohesively alongside the visual approach, the team added optimized keywords to deliver the church community experience to more people organically.
The Results
A Long-Lasting Identity
Mount Auburn Presbyterian Church has made a meaningful impact on its community for over a century but needed help in order to grow—this is where W.Bradford came to help. The church’s values were clear—its message quiet. With W. Bradford’s help, the MAPC was able to fully recolor its image using a new logo, an elegant webpage, and a full suite of brand assets that will stand for years to come.
