Educational Print Collateral
Light adds a new dimension to colors as we know them. Lighting designers, specifiers and architects employ quality lighting across spaces, from restaurants to hotels, to bring out each color’s unique personality. As a result, paintings appear more vibrant, meals appear more appetizing and skin tones appear more healthy and natural.
Our team created a collateral system to highlight how Soraa’s superior technology renders rich color and perfect whites. The pages illustrate shades of white rarely seen under artificial light until Soraa’s technology emerged—and how behaviors, emotions, well-being, and human interactions depend on seeing colors as they are meant to be seen.
Landing Page Copywriting & Design
As part of the channel marketing strategy, the campaign’s goal was to educate lighting designers, interior designers, architects, specifiers, and engineers about Soraa’s leadership in helping develop TM-30—a far more accurate color measurement system than the previous and more well-known version, CRI (Color Rendering Index).
Housed on the campaign landing page were photometric color charts and technical information for lighting professionals, along with the other educational assets that brought the campaign to life.