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February 4, 2024

W.Bradford Forms ‘AMBI’ Creative Agency to Serve Brands Innovating in Built Environment Industries

AMBI, a new full-service marketing agency serving brands in built environment industries (BEI), launched today as a specialized subsidiary of W.Bradford.

AMBI to Specialize in Full-Service Marketing for Brands Delivering Solutions in Architecture & Design, Materials & Finishes, Business Services & Technologies, and Illumination

AMBI, a new full-service marketing agency serving brands in built environment industries (BEI), launched today as a specialized subsidiary of W.Bradford.

As a first-of-its-kind marketing firm, AMBI will utilize an elevated creative and strategic marketing approach to help ambitious brands increase market share and enhance their overall marketing efforts. 

AMBI will focus on core industries within the built environment including architecture and design, materials and finishes, building services and technologies, and illumination.

Will Sears, AMBI Founder & CEO, created the new entity as part of an expansion plan resulting from years of multi-million-dollar success in the commercial lighting industry with his first marketing agency, W.Bradford.

“AMBI is the embodiment of the unmatched creative and strategic talents and expertise we have forged in commercial and architectural lighting for the last seven years,” Sears said. “We have a nuanced understanding and deep relationships in these industries. AMBI allows us to multiply that value to more brands in search of the level of results we have consistently delivered at W.Bradford from day one.” 

W.Bradford will continue to operate as an award-winning creative marketing agency for brands outside of built environment industries under the same leadership.

AMBI’s team of industry-informed, strategically driven marketers will focus on enabling business growth and enhancing brand awareness for manufacturing, distribution, installation, and design verticals of the built environment industries. The company will inherit more than a dozen lighting brands previously served by W.Bradford.

“The beauty of this strategic decision is that our existing lighting clients will not experience any changes other than our new name and branding,” Sears said. “Instead of a change, this is substantively an upgrade, where we will not only be able to further hone our specialized expertise but also enable new insights for how their products can live synergistically with all of the elements of a space.”

AMBI provides elevated branding, creative, social media, 3D render and animation services, public relations, event support, and executive-level consulting.

The business will operate in the W.Bradford headquarters in the Zussman Building in downtown Cincinnati while serving an international roster of leading brands from day one.

To elevate marketing efforts or to learn more about opportunities with AMBI, visit www.ambi.is