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Top Five Dental Marketing Tips to Ensure Your Brand's Health | by Jake Kaiser, Account Executive

Business Tips

Is your dental practice struggling to bite into established competitors’ profits? It’s tough to break into a market that a family dental practice has served for years. Clean up your marketing efforts with our top five tips.

Tip #1. The best form of patient lead generation is word of mouth.

Use social media to give your patients something to talk about to their friends and family. With over 4 billion users worldwide, social media is a highly valuable tool no matter what industry you’re in. Creating engaging social posts that will resonate with the target audience is one of our favorite ways to keep customers walking through our clients’ doors. Customer images, community events, and healthy recipes are three of the best types of content for patients to start buzzing about.

Tip #2. If you don't have a referral program, develop one now.

Choosing a healthcare provider is a big decision. Patients want to trust their practitioner 100%, so it’s no surprise that they lean on other patients to make the important dental care decision. By setting up a referral program, you allow your dental practice to gain credibility and new clients. With such an easy form of dental marketing at your disposal, it’s practically a no-brainer.

Tip #3. Land constant 5-star reviews.

We know how much patients trust other patients, so reviews are a must in dental marketing. Additionally, positive patient reviews can be showcased in a number of ways—on social media, on your website, or even on print materials in your waiting room.

Consider the following ways you can increase the number of reviews for your dental practice.

  • Simply ask your customers to leave reviews after a visit.
  • Provide incentives such as discounts or non-profit donations for each review.
  • Respond to all patient reviews online.
  • Make the review process as simple as possible for the user.

The more 5-star reviews you can compile, the stronger your dental marketing will be across the board.

Tip #4. Ensure patients know all the ways to make dental care as affordable as possible.

Dental care is a necessary, but sometimes costly, endeavor for many consumers. Educating your patients about payment plans and resouces such as HAS and CareCredit will let them know you empathize with their needs and want to make the dental experience as pain-free and affordable as possible. Get your patients started with the basics of dental insurance and affordability.  

Tip #5. Focus on your people and your space. That's what sells.

As humans, we naturally feel more connected to brands when we can see ourselves within genuine marketing. Showcasing real patients, the authentic dental experience, and giving patients a behind-the-scenes look at business happenings are what really bring your brand to life and connect with the consumer.

Want to learn more about our dental marketing services and experience? Let’s chat today.