W.Bradford Integrated Campaign for Soraa Wins 2018 Platinum MarCom Award
Cincinnati-Based Agency’s Global Marketing Campaign Earns Top Industry Award
Today W. BRADFORD earned recognition through the Association of Marketing and Communication Professionals (AMCP) by receiving a platinum 2018 MarCom Award. The Miami-based full-service branding and digital marketing agency earned the prize for excellence in its “Color & White” integrated marketing campaign for Soraa, a manufacturer of premium LED lighting based in Silicon Valley.
With more than 6,000 print and digital entries submitted annually, the MarCom Awards are the world’s largest, most-respected creative competition. Only 15 percent of entries win Platinum recognition.
“Our team is dangerously smart, creative, fun and genuine,” said Will Sears, CEO of W. BRADFORD. “It is from these core traits that our signature standard of work and quality of partnerships have emerged. After we understand a topic such as Soraa’s color story intellectually, the optimistic spirit and vibrant personalities of each of our team members organically bring complex subjects to life.”
The agency developed interactive resources to teach Soraa’s audience how to make complex technical and scientific subject matter tangible, beautiful and interesting. Elements of the campaign included video, web, social, influencer relations, sales collateral and promotional item development.
“Our focus was to inspire and equip Soraa’s core audience to experience new and creative pathways in developing their lighting designs,” said Dawn Anderson, Director of Corporate Marketing for Soraa. “W. BRADFORD’s work captured how we push the boundaries and imagination of what a light source can be.”