September 20, 2023

W.Bradford Scores Second Win for Soraa 'Color & White' Campaign

Cincinnati-Based Agency’s Global Marketing Campaign Secures Second Major Award Win
Today W. BRADFORD earned its second award through the Association of Marketing and Communication Professionals (AMCP) by receiving a platinum 2018 AVA Digital Award. The Miami-based full-service branding and digital creative agency earned the prize for excellence in its “Color & White” integrated marketing campaign for Soraa, a manufacturer of premium LED lighting based in Silicon Valley.

According to the awards website, this year there were 2,500 entries from throughout the United States, Canada, and 23 other countries. Sixteen percent of the entries won platinum, the top award, and around 21 percent the gold award. Approximately eight percent were honorable mention winners.

“Winning the AVA Digital Platinum Award for a campaign that already has won another top industry award proves our philosophy that effective marketing should yield strong results more than once,” said Will Sears, President & CEO of W. BRADFORD. “For Soraa, this particular project cleverly expresses the many superior differentiators of their technology and products in ways that continue to position their brand as a leading industry innovator.”

W. BRADFORD developed interactive resources to teach Soraa’s audience how to make complex technical and scientific color rendering technology tangible, beautiful and interesting. Elements of the campaign included video, web, social, influencer relations, sales collateral and promotional item development.

“Our focus was to inspire and equip Soraa’s core audience to experience new and creative pathways in developing their lighting designs,” said Dawn Anderson, Director of Corporate Marketing for Soraa. “W. BRADFORD’s work captured how we push the boundaries and imagination of what a light source can be.”

AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication.

To view the winning campaign case study, click here.