Premium Digital Marketing & Branding Services

When W. BRADFORD and brands combine effort, business challenges lacking clarity find natural resolution – in the form of loyal and good-willed patrons. The skills and tools required for the job are many; the precision with which they are wielded is singularly consistent.


Strategy

Effective digital marketing begins with thoughtful strategies. We work hand-in-hand with you to identify the steps needed to turn your business goals into tangible realities—from customer journey mapping to understand when your customers are most likely to convert or make purchases, to developing robust campaigns across digital environments.

Branding

Your audiences crave a brand that satisfies their every need. We carefully craft brands based on your business and marketing objectives with a number of services, including brand identity development to emphasize your presence across platforms, and creating impactful sales and marketing collateral to seal the deal.

Content Marketing

Content is king when it comes to driving quality website traffic and achieving desired customer conversions. Detailed content audits help us learn and identify everything we can about your content marketing goals and opportunities for improvement. This is the secret to writing effective SEO-friendly blog posts that attract key target audiences.

Video Production Services

Humans are visual creatures, and we tap into their minds and emotions through the use of high-end video [link to video page] and photography. Our top-notch film crew, photographers, editors and producers tell your brand’s story in the most compelling way possible to resonate with target audiences. With visually-rich content, we make viewers feel and learn things they never knew before.

Website Management

We streamline your website to enhance user experience and keep them reading your content for as long as possible. Well-versed in WordPress, we design websites that match your vision, create consistent SEO-friendly content and perform website maintenance to ensure everything runs smoothly.

Email Marketing

You should spend more time promoting your content than writing it. We engage your email subscribers through effective email marketing and communication to make your brand stand out. In addition to designing email templates and writing copy, we use segmented audience lists to deliver targeted custom emails. By using these practices, we are able to ensure successful campaigns.

Public Relations & Events

Beyond leading public relations outreach and maintaining strong relationships with journalists to secure news coverage, we strengthen your brand and product launch campaigns, thought leadership initiatives, executive positioning and newsjacking. We also plan and produce special events to engage your audiences in real time.

Social Media

Maintaining an active social media presence is a great way to promote content to your target audience. After evaluating your marketing needs, we identify the optimal social media channels to broadcast your message and cultivate communities. Organic and paid social media strategies drive genuine conversation and provide insight about your audience’s interests.

Influencer Relationships

The right influencer can introduce your brand to new audiences and inspire purchases. First, we analyze customer research and insights to identify influencers echoing your brand’s values. We then manage influencer castings, product and brand development campaigns, content collaborations, targeting sampling initiatives and event integrations.